Build the RIGHT product – Stefan Richter
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Product Playbook

Product Discovery

Building the RIGHT product

In most organizations, product managers spend less than 20% of their time on discovery and the rest on delivery. This often results in building features and products nobody wants.

Product Discovery is vital to identify user problems worth solving and validate potential solutions in a lean way to save time & money.

Only opportunities that were successfully validated in the discovery phase should afterward be considered to be built properly with your team of engineers and shipped to all your customers.

If you do not yet work in a hypothesis-driven product environment (that values experiments and data-driven decision-making), start small by blocking half a day per week in your calendar to spend on discovery topics and make positive results transparent in your organization.

Typically the discovery process consists of 5 phases:

In the following chapters, we explore each phase in detail.

Further Resources