Stefan Richter - Product Leadership & Startup Growth
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I cultivate and coach ambitious product leaders and startup founders.


I help first-time CPOs and product leaders to be more effective in their new role.


I work with startup founders on growing their startup and building a company they are proud of.


I help young talent to build their career and become future leaders and founders.

Product Leadership

The transition from a product manager to a product leader role often happens overnight and without a lot of preparation.

With the right tools and practices you can make your journey to become an exceptional leader smoother and more enjoyable.


As an exceptional leader you need a positive mindset and be at peace with your own life.


Hire the best talent and help them grow in your company with the right tools and training.

Strategy & Focus

Develop impactful product strategies with data-based hypotheses and rock-solid prioritization procedures.

Guidance & Alignment

Guide your team effectively and achieve perfect alignment between teams and departments.

Coaching for Startup Founders

Being a startup founder is one of the most challenging and demanding jobs, and 90% of startups fail. Wrong decisions in many areas such as strategy, culture, or finance can have lasting effects.

An experienced outside perspective can help you navigate your startup better towards success.

Feedback & Personal Growth

Be aware of your own limitations, invest in your personal growth, identify issues within the company quickly and become truly receptive to employee feedback.

Culture & People

Attract the best talents for your startup and provide an environment people want to stay and grow in. Build a modern culture and organizational structure.

Flow & Alignment

Establish working principles and structures that foster open and frequent communication and collaboration within the company.


Build products, technical architectures, and tech teams the right way from day 1 to enable growth and scale later.

Startup Career Boost

Building your startup career can be a fuzzy journey, navigating through countless opportunities and never being 100% certain to be at the right place or doing the right thing.

The right frameworks and techniques can help you to reflect on current priorities and constantly adapt and steer your professional career in the right direction.

Mindset & Clarity

Gain clarity on what you want and not want in your life, what you value, and what you are truly good at.

Branding & Network

Build your personal branding that positions you as an expert in certain areas and makes you stand out.

Planning & Execution

Develop your vision and goals that will guide you through your career journey and navigate through the inevitable ups and down.

Startup Launch

Find a promising business idea, prototype and test your first product, and get your own startup off the ground.

Why work with me?

For over a decade, I have been guiding startups to success through customer-focused product management, modern leadership, and a deep understanding of technology. I had the opportunity to work with and learn from some of the most inspiring startup founders and management peers.

Throughout my career, I have seen firsthand the transformative impact strong leadership can have in startups. I have gained invaluable experience building, leading, and coaching teams of product managers, engineers, and designers. Additionally, I discovered the hard way how crucial it is to lay a strong technological foundation and crystal-clear company values from the very beginning.

In addition to my roles as a CPO and CTO, I have been involved in the launch of over 25 startups across a range of industries, including eCommerce, FinTech, and Digital Health. These experiences have given me unique insights into different business models and the frameworks and methodologies that can make the early startup process more efficient.

As a product leader and startup founder, I am eager to share my experiences and help others achieve success in their own ventures. My goal is to support you in your product leadership role or as a startup founder, and help you benefit from my knowledge and expertise.

Product Leadership Startup Launch & Growth Transformation Career Coaching Technologies

Got your interest to work together?

Let’s jump on a call to find out how I could help you.

Book 30-min Intro Call